Targeting
Propensity to decide who to activate and when
It turns behavior and response history into propensity scores to prioritize audiences before activation. Decisions can flow to execution channels and return with response events to feed the next cycle.
Events · Propensity · Audience ranking · Integrations · Response measurement
How it works
- InputBehavior + campaign history
- DecisionPropensity + ranking
- ValueMore response with less wasted contact
Want to see it in practice?
Book a demo and see how this product connects to your data and decision context.